MDR was established in 2018 by Heather Gerlach, formerly the head of Global Marketing at Ipsos, the world’s third-largest market research company.

Prior to founding MDR Consulting, Heather honed her expertise across diverse agencies and startups, launching products and spearheading campaigns for Fortune 500 brands, global leaders, and prominent executives.

Fueled by an insatiable curiosity about the hidden drivers of consumer decision making, MDR Consulting was aptly named after Carl Jung’s “Memories, Dreams, Reflections” which details his exploration of the psyche.