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Set against sweeping views of the Long Island Sound and just minutes from Manhattan, ALLEN brings a new energy to upscale living in New Rochelle, and our goal was to match that ambition with a brand that feels elevated yet approachable, fresh yet timeless. The identity blends clean urban lines with warmth and ease, capturing the spirit of a place designed to feel like home from the start, and the creative rollout touched every element — from digital illustration, brand identity, and foundational messaging to a cinematic film and full web experience that reflects the style, comfort, and convenience at the heart of this project. Every detail was built to move with purpose and presence, inviting residents in through typography, tone, motion, and stillness, all coming together to signal not just a new address but the beginning of a bold new era for New Roc City.

View the entire case study here.

More than just a visual refresh, our work with Sudberry Properties reimagined how this iconic brand shows up in the world. We introduced an evolved logo system and refined color palette, paired with a beautifully redesigned website that showcases their properties, ethos, and long-term vision. The experience begins with a subtle splash animation, a quick and elegant teaser that sets the tone for everything that follows.

Beyond digital, we extended the new identity into custom merchandise, from tote bags and five-panel hats to embroidered jackets, creating tangible pieces that brought the brand to life. The result is an incredible collaboration that bridges legacy and innovation, shaping the next chapter of a brand with deep roots and bold ambitions.

View the entire case study here.

We’re excited to see our New York Director, Brian Martinez, featured in BLDUP’s Spotlight, a platform that highlights voices shaping the future of the built environment. In the piece, Brian shares insights into our studio’s approach to storytelling, design collaboration, and the evolving role of visualization in the built environment and architecture.
As a key creative force behind the trajectory of our film work, Brian brings a thoughtful perspective on how narrative and design intersect to elevate the built world. The feature reflects the idea-driven work happening across our team and the shared curiosity that fuels our partnerships through our cinematic advantage.

A big thank you to BLDUP for the opportunity to contribute to the conversation and be featured among such inspiring friends and colleagues!

Click here to read all about it!