From its roots as an ironworks factory to its modern transformation, Foundry Heights effortlessly merges Charlotte’s industrial heritage with a vibrant, community-driven future. It’s a place where history and opportunity converge, creating inviting spaces for businesses, residents, and visionaries from across the city. 

As this cultural hub emerges, we partnered with Asana Partners to create a campaign that reflects the energy of a dynamic city while honoring its deep historical foundation. Through thoughtful design and storytelling, we helped build a sense of place, one that feels both grounded and forward-moving.